We’ve seen a lot of research and debate over the years about plain text vs. A properly written and formatted plain text email will work much better on Apple Watches than the HTML equivalent, and they’re more likely to work in future non-traditional inboxes that we haven’t even seen yet. Smart watches, gaming devices, and voice assistants are all likely to use plain text emails over HTML when displaying or reading emails to users. Non-traditional inboxes may use the plain text version.
#Zend get plain text part driver#
The increased bandwidth (and storage space) that image-heavy emails tend to consume is another driver of why people may prefer plain text. Some areas have little to no bandwidth.Some folks see HTML emails as a security and privacy risk and choose not to load any images, or they want visibility over all links that are included in an email.Otherwise, they may not receive your email at all. Since a variety of email clients give the option to only receive the text version of an email, it’s important to send in multi-part MIME format. Plain and simple-some people prefer text-only emails. A lazy spammer wouldn’t take time to create a plain text alternative, so make sure you do! HTML-only emails are a red flag for spam filters. Spam filters like to see a plain text alternative.
Unless you’re sending out a solely plain text email (which is relatively rare), you should focus on creating a good subscriber experience in both your HTML and plain text emails. Multi-part MIME (Multipurpose Internet Mail Extensions)-the protocol that allows for sending all of our email marketing campaigns-bundles together a simplified plain text version of your email along with the HTML version of your email. One reason you should still use plain text is: Many emails are automatically sent with them! Even when you’re sending out an HTML email, a plain text email version is crucial. Want to see how your emails look in plain text as well as in HTML on popular desktop, mobile, and webmail clients? Never forget to include plain text as part of your next email campaign with Litmus Test.
#Zend get plain text part how to#
How to make plain text email formatting look good.Are emails sent in plain text? (hint: yes, and here’s why they still matter).In this post, we’ll give plain text emails the attention they deserve-focusing on why they’re important and how to properly build them, while providing plenty of plain text email examples along the way. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. They are the email equivalent to a letter written on a typewriter-no images, no pretty fonts, no hyperlinks. Plain text emails are just that-plain text. But, what about the equally-as-important-yet-often-overlooked plain text emails? And, we’re not alone-the majority of email-related articles out there focus on emails with graphics, images, colors, and links-all of which require HTML. Whether it’s analyzing design trends like representation or geometric elements, or writing about tips and tricks like enabling Dark Mode, a lot of our content focuses on producing beautiful, functional HTML email campaigns. We frequently nerd out about HTML emails. Enterprise Plan Boost collaboration and drive results.
#Zend get plain text part plus#
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